Research & Insights
Methods used
To understand what users truly needed from a wellness app, I explored their habits, frustrations, and daily challenges around staying consistent with health goals. My focus was to learn what makes people lose motivation and what helps them stay engaged.
Survey
Competitor Analysis
Industry Reports
Google Trends
Observation
Review Analysis
Key Insights
Research revealed consistent patterns around fragmentation, lack of personalization, and difficulty maintaining routines.
Users often rely on multiple apps and struggle to stay consistent without clear guidance and support.
“I use multiple apps and it’s very hard to keep everything in one place”
User 1
Survey Participant
“Most apps feel generic. I don’t feel like they adapt to my goals or routine."
User 2
Survey Participant
"I lose consistency when things become overwhelming."
User 3
Survey Participant
personas
Needs clear structure and guidance to build healthy habits, often feeling overwhelmed by where to start. Struggles with consistency and relies on simple, supportive tools to stay on track.
Already maintains an active routine and tracks multiple aspects of health, but finds existing tools fragmented and lacking personalization. Seeks a more connected experience that adapts to specific goals and progress.
Constraints
Mobile-first experience
Designed for quick, on-the-go interactions.
Supporting diverse health goals
Balancing needs across weight loss, fitness, and habit building.
Simplicity vs. depth
Providing meaningful data without overwhelming the user.
Ideation
I started with hand-drawn wireframes, user flows, and task flows to map out the main actions like tracking progress, browsing recipes, or engaging with the community.
These early sketches helped me understand how each feature connects and how to keep navigation simple.
Onboarding user flow
Upgrade to full version user flow
Task Flows
key design decisions
Health IT addresses wellness fragmentation by bringing tracking, guidance, and community into one connected experience. The design focuses on helping users understand progress quickly, complete daily actions with less friction, and stay motivated over time.
All-in-One Tracking
Calories, water, sleep, and workouts in one simple flow, helping users stay organized.
Personal Motivation
Clean visuals, progress tracking, and supportive messages that keep users engaged every day.
Community & Connection
A space to share achievements, discover new recipes, and stay inspired through others’ progress.
branding
The visual identity is built around energy, movement, and optimism. Bright, uplifting colors and clean typography create an active, modern feel that motivates users to take action.
The logo is inspired by motion and progress, symbolizing the idea of continuous growth and forward momentum in a healthy lifestyle.
Poppins
Aa
H1
34
H2
24
H3
22
H4
18
H5
16
H6
14
Body text 1
12
Body text 2
10
Iteration & Final Design
Each design iteration helped simplify interactions and strengthen the overall visual language.
The final screens combine all key features such as tracking, recipes, workouts, and community in a colorful, motivating interface that feels dynamic and easy to navigate.
